A township-based Virtual Tour 360° created to communicate CitraGrand Semarang’s “City of Festival” vision through an integrated and accessible digital experience for property buyers and sales teams.
CitraGrand Semarang is an exclusive integrated residential township spanning approximately 60 hectares, developed by Ciputra Group, a trusted Indonesian property developer with a proven track record across more than 90 projects nationwide. Positioned as a “City of Festival,” the development brings together residential clusters, commercial spaces, recreational areas, and lifestyle facilities within a green and thoughtfully planned environment.
As a lifestyle-oriented township with multiple functions and zones, presenting the full concept of CitraGrand Semarang through conventional marketing channels can be challenging. Prospective buyers often need more than static visuals to understand how the Live, Work, and Play elements are distributed and connected across the development.
To support clearer communication of the project’s vision, weFinite developed a Virtual Show Unit 360° that allows users to explore key areas of CitraGrand Semarang digitally through intuitive navigation and immersive visuals. The experience helps audiences gain a structured understanding of spatial layout, functional zones, and the overall township atmosphere.
Designed to support property marketing and sales activities, the Virtual Tour 360° enables buyers to explore the development remotely while allowing sales teams to present the project more effectively—bridging the gap between concept and real-world experience.
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