Baileys City Ciputat, developed by PT Gapura Inti Sejahtera (GIS), part of Gapura Prima Group, is an integrated residential development located in a highly strategic area on Jalan Dewi Sartika, Ciputat—just minutes away from Bintaro, South Tangerang. Designed as a modern vertical living solution, the project combines residential, commercial, and entertainment elements, consisting of apartment towers, 12 commercial units, and 5 shophouses to meet the growing demand for premium urban living in the area.

Positioned as one of the most promising developments in Ciputat, Baileys City offers a strong value proposition through its luxurious interior finishes, modern architectural design with an exotic touch, and a comprehensive range of facilities including a swimming pool, fitness center, children’s playground, prayer room, and 24-hour security. With unit compositions dominated by studio apartments (70%), followed by one-bedroom (20%) and two-bedroom units (10%), the project caters to both end-users and investors, with prices ranging from IDR 300 million to IDR 1.5 billion. Its commercial units have also demonstrated strong market demand, selling out in a short period of time.

The Challenge

Showcasing large-scale property developments effectively remains a challenge, particularly when communicating the full vision, layout, and connectivity of integrated living concepts like Baileys City. Traditional marketing methods often rely heavily on physical site visits, which can be time-consuming, costly, and limited in reach—especially for potential buyers outside the area.

This often leads to a “spatial disconnect,” where prospective buyers struggle to fully grasp the overall masterplan, surrounding facilities, and long-term value of the development.

The weFinite Solution

To address this gap, weFinite introduces the Virtual Show Unit 360°, a high-performance digital platform designed to transform how property developments are presented and experienced.

This solution enables immersive, interactive exploration of the project, allowing potential buyers to navigate seamlessly from aerial masterplan views down to specific units—all without needing to visit the site physically. By eliminating distance barriers, it opens access to a wider market while building trust through a more transparent and engaging experience.

For sales teams, this technology enhances productivity by enabling faster and more efficient presentations, allowing them to engage more prospects daily without the limitations of traditional site visits.

The Edge: Beyond Visuals

More than just a visual tool, the platform is optimized for multiple devices—from high-resolution marketing displays to mobile sharing via WhatsApp or email—ensuring accessibility anytime, anywhere.

Interactive hotspots further enrich the experience by providing real-time information on facilities, nearby landmarks, and future developments, helping potential buyers make informed decisions with greater confidence.

The Result

By digitizing the property experience, weFinite transforms complexity into clarity. Developments like Baileys City can now be presented with greater speed, consistency, and impact—empowering sales teams to deliver compelling, high-quality presentations to every potential buyer.

This not only enhances engagement but also increases conversion potential, making digital experience a key competitive advantage in today’s property market.